Thrylo analyses creator deliverables against the UK advertising rules that apply to your context, before anything goes live. Every finding documented. Every clearance evidenced.
The problem
"We reviewed the brief. Why is a missing disclosure our problem now?"
When a regulator investigates, the brand is accountable, not the creator. Existing review tools weren't designed with the ASA/CAP framework in mind. A spreadsheet sign-off isn't a defensible compliance record.
"We ran 60 creator deliverables last month. We can't manually review everything."
High-volume creator programmes need scalable compliance analysis, not a human reviewer working through a checklist. Speed of review shouldn't mean sacrificing regulatory coverage.
"If we get investigated, can we show exactly what was checked and when?"
Screenshots and Slack threads aren't audit trails. Thrylo creates a documented compliance record: what was analysed, which rules applied, who cleared it, and what substantiation was provided.
How it works
Single submissions or batch. Link, caption, commercial relationship, platform. Thrylo does the rest.
Thrylo determines which UK advertising rules are relevant to this creative, this platform, and this commercial relationship; then checks caption, spoken content, on-screen text and visual signals accordingly.
Findings are prioritised for your reviewer. They clear, request changes, or request substantiation. The decision is theirs.
A documented evidence record: the rules applied, the findings, the reviewer, the decision. All exportable, all time-stamped.
Who it's for
Brand Marketing
Stop relying on creator contracts to absorb regulatory exposure. Thrylo checks creator deliverables against the UK advertising rules that apply, before anything goes live, so your programme scales without proportional legal risk.
Legal & Compliance
Thrylo applies the ASA/CAP disclosure framework and sector-specific rules, not a generic checklist. When the question comes, the audit trail is already there.
Creator & Influencer Agencies
Agencies managing creator programmes across multiple brands need consistent, documented compliance, not a process that depends on who reviewed this month's batch.
Catch it before publication.
Prove it afterwards.
Early access
A small number of UK brands and agencies will shape the product before public launch. Founding cohort access includes 6 weeks free, plus 25% off for the first 6 months when billing opens.
6 weeks free access: full capability, no card required, from the day beta opens
25% off for 6 months: locked in for founding cohort members when billing opens
Direct roadmap input: founding cohort has a channel to the team. Your use cases shape what ships next.
UK brands and agencies only. Beta opens Q4 2026.
We review every application and respond within 48 hours.
We'll review your application and be in touch within 48 hours. Keep an eye on your inbox.