Thrylo analyses commercial content before publication, surfaces compliance risks and creates an evidence-backed decision record so teams know what can go live, what needs changing and why.
Starting with creator advertising.
The problem
"We reviewed the brief. Why is a missing disclosure our problem now?"
When a regulator investigates, the brand is accountable, not the creator. Existing review tools weren't designed with the ASA/CAP framework in mind. A spreadsheet sign-off isn't a defensible compliance record.
"We ran 60 creator deliverables last month. We can't manually review everything."
High-volume creator programmes need scalable compliance analysis, not a human reviewer working through a checklist. Speed of review shouldn't mean sacrificing regulatory coverage.
"If we get investigated, can we show exactly what was checked and when?"
Screenshots and Slack threads aren't audit trails. Thrylo creates a documented compliance record: what was analysed, which rules applied, who cleared it, and what substantiation was provided.
How it works
Single submissions or batch. Link, caption, commercial relationship, platform. Thrylo does the rest.
Thrylo determines which advertising rules are relevant to the jurisdiction, creative, platform and commercial relationship; then checks caption, spoken content, on-screen text and visual signals accordingly.
Findings are prioritised for your reviewer. They clear, request changes, or request substantiation. The decision is theirs.
A documented evidence record: the rules applied, the findings, the reviewer, the decision. All exportable, all time-stamped.
Who it's for
Brand Marketing
Stop relying on creator contracts to absorb regulatory exposure. Thrylo checks creator deliverables against the advertising rules that apply before anything goes live, so your programme scales without proportional legal risk.
Legal & Compliance
Thrylo applies the relevant advertising rules and sector-specific requirements to each piece of content, not a generic checklist. When the question comes, the decision record and supporting evidence are already there.
Creator & Influencer Agencies
Agencies managing creator programmes across multiple brands need consistent, documented compliance, not a process that depends on who reviewed this month's batch.
Catch it before publication.
Prove it afterwards.
Early access
A founding cohort now forming across Africa and the UK will shape the product before public launch. Founding cohort access includes 6 weeks free, plus 25% off for the first 6 months when billing opens.
6 weeks free access: full capability, no card required, from the day beta opens
25% off for 6 months: locked in for founding cohort members when billing opens
Direct roadmap input: founding cohort has a channel to the team. Your use cases shape what ships next.
Beta opens Q4 2026. Initial regulatory coverage: UK advertising. Expanding to Africa thereafter.
We review every application and respond within 48 hours.
We'll review your application and be in touch within 48 hours. Keep an eye on your inbox.